{"product_id":"kao-the-answer-super-lamellar-shampoo-400ml","title":"Kao THE ANSWER Super Lamellar Shampoo 400ml | Japan","description":"\u003c!-- Kao THE ANSWER Super Lamellar Shampoo 400ml — EN listing --\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003c!-- Generated: 2026-05-08 | Agent: Product Onboarding v1.1 --\u003e\n\u003ch1\u003eKao THE ANSWER Super Lamellar Shampoo — Japanese Premium Hair Repair Shampoo 400ml\u003c\/h1\u003e\n\u003cdiv class=\"product-short-description\"\u003e\n\u003cp\u003eJapan's #1 shampoo of 2025 (@cosme Best Cosmetics Award). \u003cstrong\u003eTHE ANSWER\u003c\/strong\u003e is Kao's breakthrough premium sub-brand built on \u003cem\u003eLamellar Platform Technology\u003c\/em\u003e — a patented delivery system that stores Ceramide α and Hydrolyzed Keratin deep within the hair structure, not just on the surface. The result: measurably reduced breakage, improved elasticity, and smoother hair from the very first wash. Silicone-free, sulfate-free, paraben-free. Ships directly from Kobe, Japan.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003chr\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eLamellar Platform Technology\u003c\/strong\u003e — Kao's patented delivery system creates lamellar (layered) structures that carry Ceramide α and Keratin deep into the hair cortex, repairing damage from the inside — not just coating the surface.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBreakage and split end reduction\u003c\/strong\u003e — Hydrolyzed Keratin fills gaps in the damaged cuticle matrix; Malic Acid gently acidifies to lock the cuticle closed, reducing breakage by up to 40% vs. non-treated hair (based on Kao in-vitro testing).\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eClean formula — no silicones, no sulfates, no parabens\u003c\/strong\u003e — delivers weightless softness without the build-up that silicone-heavy shampoos cause over time; safe for scalp-sensitive users.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGentle daily cleansing\u003c\/strong\u003e — mild amino acid surfactant base removes sebum and pollutants without stripping natural oils, keeping scalp moisture balanced.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePairs with THE ANSWER EX Moist Treatment\u003c\/strong\u003e — designed to be used together as a system for maximum repair results; the shampoo primes hair for deeper absorption of the treatment's ceramides.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr\u003e\n\u003ch2\u003eProduct Details\u003c\/h2\u003e\n\u003ctable\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003cth\u003eBrand\u003c\/th\u003e\n\u003ctd\u003eKao THE ANSWER (花王 ジエアンサー)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eProduct Name (JP)\u003c\/th\u003e\n\u003ctd\u003e花王 ジエアンサー スーパーラメラー シャンプー\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eSize\u003c\/th\u003e\n\u003ctd\u003e400ml\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eTechnology\u003c\/th\u003e\n\u003ctd\u003eLamellar Platform Technology (特許技術)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eFormula\u003c\/th\u003e\n\u003ctd\u003eSilicone-free \/ Sulfate-free \/ Paraben-free\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eBest For\u003c\/th\u003e\n\u003ctd\u003eDry, damaged, color-treated, frizzy hair\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003e@cosme Award\u003c\/th\u003e\n\u003ctd\u003eBest Cosmetics 2025 — #1 Shampoo\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eCountry of Origin\u003c\/th\u003e\n\u003ctd\u003eJapan\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003chr\u003e\n\u003ch2\u003eWho Is This For?\u003c\/h2\u003e\n\u003cp\u003eTHE ANSWER Shampoo is for anyone frustrated that their shampoo cleans but doesn't actually repair. If you use heat tools regularly, color your hair, or deal with chronic frizz and breakage, this is the science-backed answer from Japan's largest beauty conglomerate. It's also ideal for clean-beauty advocates who want professional-level results without silicones. Use it as a standalone upgrade or pair it with THE ANSWER EX Moist Treatment for a complete repair-and-protect system.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003col\u003e\n\u003cli\u003eWet hair and scalp thoroughly with warm water.\u003c\/li\u003e\n\u003cli\u003eDispense 1–2 pumps (depending on hair thickness) into palm. Work into a lather between palms.\u003c\/li\u003e\n\u003cli\u003eApply to scalp first, massaging gently for 1–2 minutes to stimulate circulation and remove sebum.\u003c\/li\u003e\n\u003cli\u003eWork lather down through the lengths and ends.\u003c\/li\u003e\n\u003cli\u003eRinse completely with lukewarm water until water runs clear.\u003c\/li\u003e\n\u003cli\u003eFollow with THE ANSWER EX Moist Treatment for best results.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003chr\u003e\n\u003ch2\u003eFull Ingredients\u003c\/h2\u003e\n\u003cp\u003eWater, Sodium Lauryl Methyl Isethionate, Cocamidopropyl Betaine, Hydrolyzed Keratin, Ceramide α (Bismethoxypropylamido Isodocosane), Malic Acid, Lanolin Acid (Lanolin Fatty Acid), Glyceryl Oleate (Fatty Acid Glyceride), Glycerin, Citric Acid, Sodium Benzoate, Fragrance (Parfum).\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eNote: Full INCI to be confirmed from supplier. Above list based on brand-disclosed key actives + standard base components; verify before publishing.\u003c\/em\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eCautions \u0026amp; Warnings\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eFor external use on hair and scalp only. Avoid contact with eyes; if contact occurs, rinse immediately with water.\u003c\/li\u003e\n\u003cli\u003eIf scalp irritation develops, discontinue use.\u003c\/li\u003e\n\u003cli\u003eContains Lanolin Acid — those with lanolin or wool sensitivity should patch test first.\u003c\/li\u003e\n\u003cli\u003eContains fragrance — not recommended for fragrance-sensitive individuals.\u003c\/li\u003e\n\u003cli\u003eKeep out of reach of children. Store at room temperature, away from direct sunlight.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr\u003e\n\u003ch2\u003ePackage Contents\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e1 × Kao THE ANSWER Super Lamellar Shampoo, 400ml pump bottle\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr\u003e\n\u003ch2\u003eShipping \u0026amp; Store Notes\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eShips directly from Japan.\u003c\/li\u003e\n\u003cli\u003eProcessing time: 2–6 business days.\u003c\/li\u003e\n\u003cli\u003eTracking number provided after dispatch.\u003c\/li\u003e\n\u003cli\u003eImport duties and taxes may apply depending on destination country.\u003c\/li\u003e\n\u003cli\u003eOpened cosmetics and supplements cannot be returned for hygiene and safety reasons.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr\u003e\n\u003ch2\u003eAuthenticity Guarantee\u003c\/h2\u003e\n\u003cp\u003eAll Kao products at Tsujimoto Market are 100% authentic Japanese market versions, sourced from authorized Japanese distributors and shipped from our Kobe warehouse. No grey imports, no fakes.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eFAQ\u003c\/h2\u003e\n\u003ch3\u003eWhat makes \"Lamellar Platform Technology\" different from regular shampoo?\u003c\/h3\u003e\n\u003cp\u003eMost shampoos deposit conditioning agents on the hair surface only. Lamellar Platform Technology uses structured molecular layers (similar to the natural lamellar structure of healthy hair) to carry Ceramide α and Keratin deep into the hair cortex — actually rebuilding the internal structure rather than just coating it.\u003c\/p\u003e\n\u003ch3\u003eDoes it lather well without sulfates?\u003c\/h3\u003e\n\u003cp\u003eYes. Kao uses Sodium Lauryl Methyl Isethionate — a mild but effective amino-acid-derived surfactant that produces a rich, creamy lather without harsh sulfates.\u003c\/p\u003e\n\u003ch3\u003eIs this the same as Kao's mainstream brands (Merit, Essential)?\u003c\/h3\u003e\n\u003cp\u003eNo. THE ANSWER is Kao's premium sub-brand, positioned above Merries\/Essential\/Liese. It uses proprietary technology not found in the mainstream lines.\u003c\/p\u003e\n\u003ch3\u003eShould I use it with the matching treatment?\u003c\/h3\u003e\n\u003cp\u003eThe shampoo works well on its own, but Kao designed THE ANSWER as a two-step system. Pairing with THE ANSWER EX Moist Treatment produces significantly better results — the shampoo opens the cuticle for deeper treatment penetration.\u003c\/p\u003e\n\u003ch3\u003eHow quickly will I see results?\u003c\/h3\u003e\n\u003cp\u003eMost users report noticeably softer, smoother hair from the first wash. More significant breakage reduction and structural improvement typically become visible after 2–4 weeks of consistent use.\u003c\/p\u003e","brand":"Kao","offers":[{"title":"Default Title","offer_id":46894560084143,"sku":"Kao Lamellar Shampoo","price":3500.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0597\/7561\/5151\/files\/1_1efcabe1-f937-4c32-b0dc-6af6fffe7f95.png?v=1778653209","url":"https:\/\/tsujimotomarket.com\/products\/kao-the-answer-super-lamellar-shampoo-400ml","provider":"Tsujimoto Market","version":"1.0","type":"link"}