What makes Japanese skincare different from Korean or Western skincare?

Japanese skincare focuses on simplicity, ingredient quality, and long-term skin health. While Korean beauty often emphasizes trend-driven products and fun textures, J-Beauty prioritizes proven ingredients like hyaluronic acid, rice bran, and ceramides in stable, effective formulations. Japanese products tend to have minimal fragrance and fewer unnecessary additives.

What is the correct order for a Japanese skincare routine?

The standard Japanese skincare routine follows this order: 1) Oil cleanser, 2) Water-based cleanser, 3) Toner/Lotion, 4) Essence, 5) Serum, 6) Moisturizer/Cream, 7) Sunscreen (morning only). You do not need all seven steps — even a basic routine of cleanser, toner, moisturizer, and sunscreen delivers excellent results.

Is Japanese skincare good for sensitive skin?

Yes. Many Japanese brands specifically formulate for sensitive skin with minimal ingredients, no fragrance, and gentle pH levels. Brands like Hada Labo, Curel, and Minon are pharmacy staples in Japan, recommended by dermatologists for reactive and sensitive skin types.

Are all products at Tsujimoto Market authentic Japanese products?

Yes. Every product is sourced directly from authorized Japanese retailers and pharmacies. We are based in Kobe, Japan, and ship all orders directly from Japan. We never sell products from third-party resellers or parallel import channels.