DHC — Japanese Olive Oil Skincare & Deep Cleansing Oil

About DHC (ディーエイチシー)

DHC was founded in Tokyo in 1972, originally as a translation company — "DHC" stands for Daigaku Honyaku Center. The company pivoted to cosmetics in 1980 with a simple but revolutionary product: the Deep Cleansing Oil. That single product transformed Japanese skincare habits and launched DHC into becoming one of Japan's most recognised beauty brands, now sold in over 20 countries.

DHC's Direct-to-Consumer Philosophy

DHC pioneered direct mail cosmetics in Japan, cutting out retail middlemen to deliver quality skincare at affordable prices. This approach allowed them to invest heavily in ingredients rather than packaging and marketing. Today, DHC offers over 300 products spanning skincare, makeup, supplements, and haircare — all developed with the same commitment to effective, no-nonsense formulas.

DHC products are anchored in olive oil — the brand uses extra-virgin olive oil as a base in many skincare products, prized for its antioxidant and emollient properties. Their Deep Cleansing Oil remains Japan's best-selling makeup remover over 40 years after its launch.

DHC Bestsellers at Tsujimoto Market

• Deep Cleansing Oil — The original and the best. Pure olive oil-based formula that melts away makeup (including waterproof) without stripping the skin. Japan's No.1 cleansing oil for decades.
• Mild Soap — Olive extract and collagen-enriched face soap that cleanses without drying. A DHC classic used by millions in Japan.
• Q10 Eye Cream — Coenzyme Q10 and collagen eye cream targeting fine lines and dark circles. One of DHC's top anti-ageing products.
• Vitamin C Serum (Clear Lotion) — Vitamin C phosphate brightening lotion that fades dark spots and evens skin tone with regular use.
• Velvet Skin Coat — The famous Japanese "blurring" primer that creates a silky, pore-minimising base. A cult product among Japanese makeup lovers.

Why Buy DHC from Tsujimoto Market?

The Japanese formulas of DHC products often contain higher concentrations of active ingredients compared to versions sold outside Japan. We stock exclusively original Japanese DHC, direct from Japan — so you get the product that over 100 million Japanese consumers trust, not a diluted export version.

Frequently Asked Questions

Is DHC Deep Cleansing Oil suitable for oily skin?

Yes. The oil-cleansing method (OCM) works on the principle that "like dissolves like" — the oil formula breaks down sebum, sunscreen, and makeup without triggering excess oil production. Many people with oily skin find their skin actually balances better with regular oil cleansing. Rinse thoroughly and follow with a water-based cleanser for best results.

Does DHC Deep Cleansing Oil remove waterproof mascara?

Yes, it effectively removes even stubborn waterproof mascara and long-wear foundation. Apply to dry skin, massage gently, then emulsify with a little water before rinsing off completely.

Are DHC supplements available at Tsujimoto Market?

We focus primarily on DHC skincare and cosmetics. For their health supplements, please check our supplements collection which may include select DHC items.

How long does one bottle of DHC Deep Cleansing Oil last?

The standard 70ml bottle lasts approximately 2–3 months with daily use (using about 1–1.5 pumps per application). The 200ml value size provides approximately 6 months of daily use.

Is DHC cruelty-free?

DHC does not conduct animal testing on its products within Japan and follows Japanese cosmetics regulations. The brand has stated a policy against animal testing for products sold in Japan. For the most current information on their global cruelty-free status, please check DHC's official communications.