About Natalia Tsujimoto — Japanese Beauty Expert Since 2002

Founder of Tsujimoto Market | Living in Japan for 23 years | Kobe, Japan

Who Is Natalia?

My name is Natalia Tsujimoto. I moved to Japan in 2002 — and never left. For over two decades I have lived, worked, and raised my family here in Japan. I speak Japanese, shop at Japanese pharmacies and department stores, and read Japanese-language beauty reviews the way other people read the news. Japanese skincare is not a trend I discovered online. It is simply the way I have taken care of my skin every day for 23 years.

I am the founder and buyer for Tsujimoto Market — a family business I built together with my husband, who was born and raised in Japan and has deep knowledge of local suppliers, logistics, and the Japanese market. Every product in our catalogue passes through my hands before it reaches you.

My Expertise in Japanese Beauty

Living in Japan gives me access to things the rest of the world simply does not have: the full range of pharmacy shelves, seasonal limited editions, regional brands that never bother to export, and direct conversations with suppliers. I have been testing and comparing Japanese skincare, haircare, supplements, and beauty tools since long before they became popular in the West.

• 23+ years of daily use — I have personally tested hundreds of Japanese skincare, haircare, and supplement products over two decades.
• Japanese language fluency — I read ingredient lists, dermatologist reviews, and brand research in Japanese. No translation layers, no second-hand information.
• Direct supplier relationships — We purchase directly from authorised Japanese distributors and brands. Every product is 100% authentic and fresh from Japan.
• Local market knowledge — I follow Japanese beauty trends before they reach international media. If something is selling out at drugstores in Osaka, I know about it first.

Why I Started Tsujimoto Market

In 2013, my husband and I decided to turn a question we kept hearing — "Where do I get that?" — into a business. Friends, family members, people who had visited Japan and fallen in love with products they could not find at home: they all kept asking. We had the knowledge, the location, and the supplier contacts. Tsujimoto Market was the natural answer.

By 2015 we had narrowed our focus entirely to Japanese beauty, skincare, supplements, and household goods — the categories where Japan genuinely leads the world, and where our combined expertise runs deepest. We have been shipping authentic Japanese products worldwide ever since.

How I Choose Every Product

Nothing goes into the Tsujimoto Market catalogue without passing my personal review. I look at:

• Ingredient quality and safety — especially for sensitive skin
• Reputation among Japanese consumers, not just international hype
• Consistency of results over time, not just first impressions
• Authenticity of supply — I verify the source of every product we carry

If I would not use it myself, or recommend it to my own family, it does not go in the shop.

Follow My Japanese Beauty Journey

Beyond the shop, I share my life with Japanese beauty across two YouTube channels:

• My personal channel (in Russian) — honest reviews, unboxings, ingredient deep-dives, and a look at everyday life with Japanese beauty in Japan.
• Tsujimoto Market channel (in English) — product reviews and guides for our international audience.

If you want to understand why a product works — not just that it does — you will find me there.

A Personal Note

Japan has been my home for more than half my life. I built my family here. I learned the language, absorbed the culture, and developed a genuine love for the Japanese approach to beauty — the patience, the precision, the belief that small daily rituals matter. Tsujimoto Market is how I share what I have learned with the rest of the world.

Thank you for trusting me to bring Japan's best to your door.

— Natalia Tsujimoto
Founder, Tsujimoto Market
Kobe, Japan