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Description
Naris by365 Powdery UV Cream Tone Up SPF50+/PA++++ 60g | Japanese Drugstore Sunscreen with CICA
Naris by365 Powdery UV Cream Tone Up is one of the most-talked-about Japanese drugstore sunscreens of 2026. It delivers SPF50+/PA++++ UV protection — the highest grade available in Japanese cosmetics — alongside a subtle tone-up brightening effect and a "pote-sara" texture that starts moisturising and sets to a powdery matte finish that holds through Japan's humid summer.
The formula features CICA (Centella Asiatica extract) and dokudami (Houttuynia cordata extract) for soothing support, making it a practical daily sunscreen for sensitive and combination skin alike. No oil cleanser needed for removal.
See also: Japanese Sunscreen Collection | Japanese Skincare
About Naris Cosmetics — Affordable Japanese UV Innovation
Naris Cosmetics (Naris Up) is a Japanese cosmetics company with decades of experience in the domestic beauty market. The by365 sub-line was created for everyday, year-round use, focusing on accessible UV protection with skincare benefits. The Powdery UV Cream Tone Up gained strong traction in Japan and on TikTok in 2025–2026 for its comfortable wear and genuine tone-up effect at a drugstore price point.
Key Benefits
- ✓ SPF50+/PA++++ UV protection — the maximum UV grade available under Japan's cosmetics regulations, guarding against both UVB (burning) and UVA (aging) rays
- ✓ Tone-up effect — subtle pearl pigments diffuse light and neutralise dullness for a naturally brightened finish, without the heavy feel of tinted sunscreens
- ✓ CICA (Centella Asiatica extract) — a well-known calming botanical that helps support the skin barrier and reduce the appearance of redness
- ✓ Dokudami (Houttuynia cordata extract) — traditional Japanese herbal extract used in skincare for its soothing and skin-conditioning properties
- ✓ "Pote-sara" texture — moisturising on application, powdery matte after blending; holds up through humidity and sweat
- ✓ Doubles as a makeup base — the smooth powdery finish is an excellent primer base for liquid or powder foundation
- ✓ Easy removal — rinses off with regular face wash; no double-cleansing required
- ✓ Authentic Japanese product — shipped directly from Tsujimoto Market, Kobe, Japan
Product Details
| Field | Details |
|---|---|
| Brand | Naris Cosmetics (Naris Up) |
| Product Name (EN) | by365 Powdery UV Cream Tone Up |
| Product Name (JP) | バイ365 パウダリー UV クリーム トーンアップ |
| Category | Sun Care |
| Product Type | UV cream / sunscreen |
| SPF / PA | SPF50+ / PA++++ |
| Volume | 60g |
| Country of Origin | Japan |
| Skin Type | All skin types; particularly suitable for combination, oily, and sensitive skin |
| Finish | Powdery matte |
| Scent | Soft linen scent (mild fragrance) |
| Quasi-drug status | Cosmetic (not quasi-drug) |
| Vendor | Naris Cosmetics Co., Ltd. |
Who Is This For?
- Anyone seeking reliable, daily-wear Japanese sun protection in a lightweight cream that doubles as a tone-up base
- Combination and oily skin types who want UV defence without greasiness or white cast
- People who layer sun protection under makeup and need a smooth primer-compatible base
- Sensitive skin types looking for SPF50+ with calming botanical support (CICA + dokudami)
- Budget-conscious buyers who want maximum-grade Japanese UV protection without premium pricing
How to Use
- Apply as the final step of your morning skincare routine, before makeup
- Dispense a pearl-sized amount (about 2g / 1/3 teaspoon for the face); dot across forehead, cheeks, nose and chin
- Blend outward using gentle circular motions until evenly spread
- For full SPF50+ protection, apply a sufficient amount and reapply every 2–3 hours during prolonged sun exposure
- Remove with regular face wash — no oil cleanser or dedicated sunscreen cleanser needed
Amount: 2g per full-face application (60g = approximately 30 full-face applications)
Frequency: Daily, morning application. Reapply if sweating or after towel-drying.
Note: Can be used on face and body. For body use, apply generously for adequate protection.
Full Ingredients (INCI)
Water, Butylene Glycol, Ethylhexyl Methoxycinnamate, Dimethicone, Acrylates Crosspolymer-2-Na, Silica, Bisethylhexyloxyphenol Methoxyphenyl Triazine, Diethylamino Hydroxybenzoyl Hexyl Benzoate, (Ethylhexanoic Acid/Stearic Acid/Adipic Acid) Glyceryl, Centella Asiatica Extract, Houttuynia Cordata Extract, Tabebuia Impetiginosa Bark Extract, Octocrylene, Behenyl Alcohol, (VP/Eicosene) Copolymer, Neopentyl Glycol Diethylhexanoate, Potassium Cetyl Phosphate, Carbomer, Potassium Hydroxide, Hydroxypropyl Cyclodextrin, Titanium Dioxide, Aluminum Hydroxide, Polyacrylic Acid Ammonium, Ethylhexyl Glycerin, Phenoxyethanol, Iodopropynyl Butylcarbamate.
UV filter system: Ethylhexyl Methoxycinnamate (Octinoxate / UVB), Bisethylhexyloxyphenol Methoxyphenyl Triazine (Tinosorb S / UVA+UVB), Diethylamino Hydroxybenzoyl Hexyl Benzoate (Uvinul A Plus / UVA), Octocrylene (UVB+short UVA), Titanium Dioxide (inorganic UVA+UVB). Note: Ethylhexyl Methoxycinnamate (Octinoxate) is restricted in Hawaii and certain regions due to marine-environment regulations. Verify local regulations before use in restricted areas.
Cautions
- For external use only. Avoid direct contact with eyes — if contact occurs, rinse thoroughly with water.
- Patch test on inner forearm before first use, especially if you have sensitive or reactive skin.
- Discontinue use if redness, itching, swelling, or irritation occurs and consult a dermatologist.
- Do not apply to broken, sunburnt, or irritated skin.
- Contains mild fragrance (soft linen scent) — not recommended for individuals with fragrance sensitivity.
- Contains Iodopropynyl Butylcarbamate (IPBC) as a preservative. Individuals with known sensitivity to IPBC should avoid use.
- Not for use on infants or young children. For adults only unless directed by a physician.
- Note: Octinoxate (Ethylhexyl Methoxycinnamate) is banned for sunscreen use in Hawaii and parts of other jurisdictions due to coral reef protection laws. Check local regulations before travel use.
- Store at room temperature away from direct sunlight. Do not leave in a hot car.
Package Contents
- 1 × Naris by365 Powdery UV Cream Tone Up SPF50+/PA++++ — 60g tube
Shipping & Store Notes
- Ships directly from Japan
- Processing time: 2–6 business days
- Tracking number provided after dispatch
- Import duties and taxes may apply depending on destination country
- Opened cosmetics and supplements cannot be returned for hygiene and safety reasons
Authenticity Guarantee
Every product at Tsujimoto Market is sourced directly from Japan and verified for authenticity. We never sell fakes or grey-market goods. Each order is carefully packed and dispatched with full tracking from Kobe, Japan. The by365 Powdery UV Cream you receive is the authentic Japan domestic SKU.
Frequently Asked Questions
Does this sunscreen leave a white cast?
No — the tone-up effect is subtle and natural. The formula uses light-diffusing pearl pigments and Titanium Dioxide in a tinted suspension that blends to a natural brightened finish without the chalky residue common to pure mineral sunscreens. Most skin tones, including medium to deeper tones, find it blends well.
What is the "tone-up" effect exactly?
The tone-up effect refers to a subtle skin-brightening and light-diffusing finish that corrects dullness and gives skin a more awake, luminous look. It is achieved through light-refracting pigments — not a heavy tint or foundation coverage. Think of it as the sunscreen equivalent of a CC cream's brightening effect, but with a much lighter, more natural finish.
Can I use this under foundation and other makeup?
Yes. The "pote-sara" powdery matte finish creates an ideal base for both liquid and powder foundations. Because it settles into a smooth, low-tack texture, it does not cause pilling when foundation is layered on top. Many users use it as a dedicated sunscreen-primer hybrid, skipping a separate primer step.
Is this suitable for oily or combination skin?
Yes — the powdery matte finish is specifically suited to oily and combination skin. The Silica and dimensional powders absorb excess sebum and control shine without drying out the skin. Users with dry skin may prefer to layer it over a richer moisturiser first to prevent any tightening sensation.
How does it compare to Japanese premium sunscreens like Biore UV or Anessa?
The by365 Powdery UV Cream occupies the affordable drugstore tier — it offers the same SPF50+/PA++++ maximum protection grade as premium brands, with a similar hybrid UV filter system. The key differences are in texture and longevity under heavy sweating: premium sports sunscreens like Anessa Perfect UV are formulated for stronger sweat and water resistance. For daily city life and regular outdoor use, the by365 is an excellent value option.
Does this contain Octinoxate and is it safe for reef-safe travel?
Yes, this product contains Ethylhexyl Methoxycinnamate (Octinoxate), which is banned for sunscreen use in Hawaii and certain other jurisdictions due to coral reef protection regulations. If you are travelling to Hawaii or similar regions, please choose a mineral (Zinc Oxide/Titanium Dioxide-only) sunscreen instead. For general daily use in most countries, Octinoxate in cosmetics is permitted and considered safe at regulated concentrations.
