Description
Hada Labo Shirojun Premium Whitening Cream is a Japanese quasi-drug cream that approaches the source of pigmentation — the melanocytes — with White Tranexamic Acid as the primary whitening active, supported by Dipotassium Glycyrrhizate for anti-inflammatory action. Rich but non-greasy texture penetrates deeply with 2 types of HA. Ships directly from Japan.
Key Benefits
- ✓ White Tranexamic Acid — whitening active that penetrates to the stratum corneum and approaches melanocytes
- ✓ Dipotassium Glycyrrhizate (active) — anti-inflammatory that addresses UV-induced inflammation triggering pigmentation
- ✓ Vitamin C derivative (ビタミンCリン酸Mg) and Vitamin E — antioxidant brightening support
- ✓ 2 types of HA for deep moisturisation alongside the brightening actives
- ✓ Rich cream texture — 'rich but absorbs cleanly' (濃いのにすっと浸透)
- ✓ Quasi-drug (医薬部外品) with enhanced whitening formula vs. classic Shirojun
- ✓ Fragrance-free, mineral oil-free, alcohol-free, paraben-free
Product Details
| Brand | Hada Labo (肌ラボ) by Rohto Pharmaceutical |
| Product Name (EN) | Shirojun Premium Medicated Whitening Cream |
| Product Name (JP) | 肌ラボ 白潤プレミアム 薬用浸透美白クリーム |
| Category | Skincare |
| Subcategory | Moisturiser / Brightening |
| Product Type | Medicated whitening cream (薬用美白クリーム) |
| Classification | Quasi-Drug (医薬部外品) — Japan |
| Active Ingredients | White Tranexamic Acid (ホワイトトラネキサム酸), Dipotassium Glycyrrhizate (グリチルリチン酸2K) |
| Size / Net Content | 50 g |
| Form | Cream |
| Fragrance / Scent | Fragrance-free |
| Country of Origin | Japan |
| Skin Type / Target User | All skin types; especially with sun damage or stubborn dark spots |
| Main Concerns | Dark spots, pigmentation, melanin suppression, moisture retention |
| Key Ingredients | Tranexamic Acid (active), Glycyrrhizate 2K (active), Vit C derivative, 2 types HA |
| JAN Code | 4987241168453 |
| Sales Name (JP) | ロートHP薬用ホワイトニングクリームa |
Who Is This For?
Recommended as the final step in a brightening routine for established dark spots, uneven tone, and sun damage. Particularly effective when paired with the Shirojun or Shirojun Premium Lotion. For targeted, intensive brightening care.
How to Use
- After toner (and optionally emulsion), take a pea-sized amount.
- Press gently into areas of concern — dark spots, cheeks, forehead.
- Apply evenly across the whole face before focusing on spots.
Frequency: Morning and evening
Important: Always follow with SPF 30+ sunscreen in the morning for best results.
Full Ingredients
[TODO: Add full ingredient list from product label]
- Quasi-drug (医薬部外品) — regulated by Japanese pharmaceutical standards.
- For external use only. Keep away from eyes.
- Do not use on broken, inflamed, or irritated skin.
- Perform a patch test before first use.
- If any abnormality (redness, swelling, itching, pigment changes) occurs during or after sun exposure, stop use and consult a dermatologist.
- If product enters eyes, rinse immediately with clean water; if irritation persists, see an ophthalmologist.
- Keep out of reach of children.
- Store away from direct sunlight and extreme temperatures.
Package Contents
- 1 × Hada Labo Shirojun Premium Medicated Whitening Cream 50 g
Shipping & Store Notes
- Ships directly from Japan
- Processing time: 2–6 business days
- Tracking number provided after dispatch
- Import duties and taxes may apply depending on destination country
- Opened cosmetics cannot be returned for hygiene and safety reasons
Authenticity Guarantee
Every product at Tsujimoto Market is sourced directly from Japan and verified for authenticity. We never sell fakes or grey-market goods. Each order is carefully packed and dispatched with full tracking.

