Hada Labo — Japanese Skincare with Hyaluronic Acid | Tsujimoto Market

About Hada Labo (肌ラボ)

Hada Labo — one of Japan's best-selling skincare brands, developed by Rohto Pharmaceutical. The name literally means "skin laboratory" in Japanese, and that's exactly what the brand delivers: science-backed formulas focused on deep hydration. Since its launch in 2004, Hada Labo has become a cult favourite across Asia and worldwide, trusted by dermatologists and skincare enthusiasts alike.

The Hada Labo Philosophy: Moisture Above All

Hada Labo's approach is refreshingly simple: eliminate unnecessary ingredients and maximise hydration. Their products are free from fragrances, mineral oils, alcohol, and colorants — leaving only what your skin truly needs. At the heart of every Hada Labo formula is Hyaluronic Acid (HA), often in multiple molecular weights to hydrate both the surface and deeper layers of skin.

The brand's hero ingredient, Super Hyaluronic Acid, holds up to twice as much moisture as regular HA. Many products also combine regular HA with Nano HA and Collagen-HA for a comprehensive moisture-binding complex.

Hada Labo Bestsellers at Tsujimoto Market

• Gokujyun Premium Lotion — The iconic blue bottle with 5 types of Hyaluronic Acid. Japan's No.1 selling facial lotion for over a decade.
• Gokujyun Premium Cream — Rich but non-greasy moisturiser with Super HA and Collagen. Perfect as a final moisture-lock step.
• Gokujyun UV Sunscreen SPF50+ — Lightweight sun protection with deep hydration. No white cast, ideal for daily use.
• Shirojyun Premium Whitening Milk — Arbutin-based brightening lotion that targets dark spots while maintaining moisture balance.
• Tamagohada Mild Peeling — Gentle AHA/BHA exfoliating wash that buffs away dead skin cells without stripping the barrier.

Why Buy Hada Labo from Tsujimoto Market?

We source all Hada Labo products directly from Japan — which means you get the original Japanese formulas, not the export versions that sometimes differ in concentration or texture. Every product ships from our Japan warehouse, authenticity guaranteed. Suitable for all skin types, including sensitive skin.

Frequently Asked Questions

Is Hada Labo suitable for sensitive skin?

Yes. Hada Labo products are fragrance-free, alcohol-free, and colorant-free, making them one of the most dermatologist-recommended choices for sensitive and reactive skin. The minimal-ingredient philosophy means fewer potential irritants.

What is the difference between Gokujyun and Shirojyun lines?

The Gokujyun line focuses purely on deep hydration using multiple types of Hyaluronic Acid. The Shirojyun line adds a brightening element — Arbutin — to target uneven skin tone and dark spots while maintaining the same hydration base.

How do I use Hada Labo Gokujyun Lotion?

After cleansing and toning, pour 2–3 pumps or a 500 yen coin-sized amount onto your palm and press gently into your face and neck. For extra hydration, apply 3–4 layers (the "3-layer" technique popular in Japanese skincare). Follow with a moisturiser or cream.

Can I use Hada Labo products in the morning and evening?

Absolutely. The Gokujyun Lotion and creams are gentle enough for twice-daily use. In the morning, follow with SPF. In the evening, layer it generously as part of your night routine.

Is Hada Labo cruelty-free?

Rohto Pharmaceutical, maker of Hada Labo, complies with Japanese cosmetic regulations. The brand does not conduct animal testing on finished products sold in Japan. However, as Rohto sells in China through certain channels, it may not meet all international cruelty-free standards by Western certifications. Check individual product listings for details.