Shiseido — Premium Japanese Beauty Since 1872 | Tsujimoto Market

About Shiseido (資生堂)

Shiseido was founded in 1872 in Ginza, Tokyo — making it Asia's oldest cosmetics company and one of the world's most prestigious beauty brands. The name "Shiseido" comes from a Chinese phrase meaning "praise the virtues of the great earth, which nurtures new life" — a fitting foundation for a brand that has shaped global beauty standards for over 150 years.

From pioneering Western-style pharmacy in the Meiji era to leading global innovation in skincare science, Shiseido has always stood at the intersection of tradition and technology. Their research centres in Tokyo, New York, and Paris employ over 1,200 scientists dedicated to advancing skincare science.

Shiseido's Scientific Approach to Beauty

Shiseido's innovation philosophy is built on Bio-Performance — the study of how skin's natural biology can be supported and enhanced through advanced ingredient science. Key proprietary technologies include:

• ULTIMUNE™ Technology — A skin immunity complex that strengthens the skin's own defence mechanisms, found in their flagship serums.
• WetForce Technology — Patented UV filter technology that actually becomes more effective when exposed to sweat and water, used in their sports sunscreens.
• SynchroShield™ — Advanced protective technology in sun care products that adapts to environmental stressors.

Shiseido Bestsellers at Tsujimoto Market

• Ultimune Power Infusing Concentrate — The world's first skin immunity serum. Strengthens skin's natural defences while delivering intense hydration and glow. Shiseido's global bestseller.
• Revitalessence Skin Glow Foundation SPF30 — Luminous, breathable foundation with a natural Japanese "glass skin" finish.
• Benefiance Wrinkle Smoothing Eye Cream — Anti-ageing eye treatment with Retinol and Shiseido's proprietary ingredients for firming delicate eye area skin.
• Anessa Perfect UV Sunscreen SPF50+ PA++++ — Japan's most popular premium sunscreen. WetForce technology means protection increases with sweat and water. Beloved for its silk-like texture.
• Perfect Whip Facial Foam — Classic Japanese cleansing foam with Shiseido's signature whipped texture, leaving skin clean and soft.

Why Buy Shiseido from Tsujimoto Market?

Shiseido products sold in Japan are formulated for Japanese market standards — often with different preservative systems and active concentrations to international versions. We source directly from Japan, giving you access to original Japanese Shiseido formulas, including limited-edition and Japan-exclusive products not available overseas. All products are 100% authentic, shipped directly from Japan.

Frequently Asked Questions

Is Shiseido a luxury brand?

Shiseido operates across multiple price points. Their prestige lines (Clé de Peau Beauté, Shiseido brand) sit at premium/luxury pricing, while their mass-market brands (Anessa, Senka, NARS in Japan) offer accessible pricing. At Tsujimoto Market, we stock a range of Shiseido products across different price points.

What is the difference between Anessa and Shiseido sunscreens?

Anessa is Shiseido's dedicated sun care sub-brand, focused entirely on maximum sun protection with comfortable textures. Anessa products feature WetForce technology and tend to be lighter and more water-resistant. Shiseido-branded sunscreens typically prioritise skincare benefits alongside UV protection, often with more premium skincare ingredients.

How do I incorporate Shiseido Ultimune into my routine?

Apply Ultimune after toner and before heavier serums and moisturisers. Use morning and evening. Pat 2–3 drops into your face and neck. It works as a primer for all subsequent skincare, boosting the efficacy of the products you apply after it.

Is Shiseido suitable for all skin types?

Yes. Shiseido's extensive product range includes formulas for dry, oily, combination, sensitive, and mature skin. Check individual product descriptions for skin type recommendations.

Are Shiseido products tested on animals?

Shiseido has publicly committed to eliminating animal testing globally by 2023 and has invested significantly in alternative testing methods through their research centres. They have stated they do not conduct animal testing in Japan. For the most current information on their global policy, please visit Shiseido's official website.