Tsujimoto Market: Our Guarantees
Description
Hada Labo Shirojun Medicated Whitening Milk — 140 ml
Overview
The emulsion step of Rohto's Shirojun line, bought in Japan and shipped from Kobe. Listed with our other Japanese whitening skincare.
What it is for. In a Japanese routine the toner delivers water and the emulsion keeps it there. This milk does both jobs at once: it seals the toner step and carries the same registered active, tranexamic acid, so the preventive treatment continues into the last layer.
What the claim is, precisely. As a quasi-drug (医薬部外品) this product may say that it suppresses melanin formation and thereby helps prevent spots and freckles. It may not say it removes them, and neither will we — nor will we give you a four-to-eight-week timeline for a reduction that is not an approved claim in the first place.
Milk, not cream. This is a pourable emulsion, not a jar cream — light enough to go under sunscreen in the morning without pilling, and thin enough that oily skin can still use it.
Key Benefits
- ✓ Quasi-drug with a registered active: tranexamic acid, at a ministry-approved concentration
- ✓ Carries the preventive whitening step into the final layer of the routine, where it stays on the skin longest
- ✓ Emulsion texture seals in the water delivered by the toner instead of adding a heavy occlusive film
- ✓ Light enough to sit under sunscreen and makeup without pilling
- ✓ Two hyaluronic acids, a stable vitamin C derivative and vitamin E in the base
- ✓ Fragrance-free, colourant-free, mineral-oil-free, ethanol-free, paraben-free
- ✓ Bought in Japan and shipped from Kobe — the domestic Japanese formula
Product Details
| Brand | Hada Labo (肌ラボ), Rohto Pharmaceutical |
|---|---|
| Product name (JP) | 肌ラボ 白潤 薬用美白乳液 |
| Country of origin | Japan |
| Product type | Emulsion (milk) — the sealing step after toner |
| Format / volume | Bottle, 140 ml |
| Regulatory class | Quasi-drug (医薬部外品) |
| Active ingredient | Tranexamic acid |
| Approved claim | Suppresses melanin formation; helps prevent spots and freckles |
| JAN code | 4987241157587 |
| Vendor | Tsujimoto Market, Kobe, Japan |
Who Is This For?
- Anyone already using the Shirojun toner who wants the same active in the sealing step
- Normal to combination skin that finds a cream too heavy but a toner alone not enough
- People who want a preventive whitening routine they can keep up year-round
- Skin that reacts to fragrance or ethanol
- Not for anyone expecting existing pigmentation to disappear — that is not what a quasi-drug active does
How to Use
- Cleanse, then apply your toner and let it settle.
- Dispense two or three pumps into the palm.
- Warm it between the hands and press it over the face and neck.
- Pat until it stops feeling wet. Do not rub it in.
- In the morning, finish with sunscreen — the preventive claim depends on it.
Frequency: Twice a day, morning and evening.
Full Ingredients
Active ingredient (quasi-drug): Tranexamic acid.
Other ingredients: Hydrolysed hyaluronic acid, sodium hyaluronate-2, magnesium ascorbyl phosphate (vitamin C derivative), tocopherol (vitamin E), Job's tears (hatomugi) fermented liquid, Coix seed extract, BG, DPG, α-olefin oligomer, pentylene glycol, concentrated glycerin, diglycerin, meadowfoam oil, sorbitan stearate, POE(20) sorbitan isostearate, carboxyvinyl polymer, edetate salt, hydroxyethylcellulose, glyceryl trioctanoate, xanthan gum, behenyl alcohol, phenoxyethanol.
No fragrance, no colourant, no mineral oil, no ethanol, no parabens. Behenyl alcohol is a fatty alcohol used as an emulsifier — it is not the drying kind of alcohol and does not make this an alcohol-containing product.
Cautions
- Not a medicine. It does not treat melasma or post-inflammatory pigmentation.
- External use only. Keep away from the eyes; rinse with water on contact.
- Discontinue if the skin reddens, stings or itches; see a doctor if it persists.
- Patch test on the inner forearm if your skin reacts easily.
- A whitening active is not sun protection and does not replace it.
- Store away from direct sunlight and heat; close the cap after use.
- Keep out of reach of children.
Package Contents
1 × bottle, 140 ml. A refill pouch is sold separately in Japan and is not included.
Shipping & Store Notes
- Ships directly from Japan
- Processing time: 2–6 business days
- Tracking number provided after dispatch
- Import duties and taxes may apply depending on destination country
- Opened cosmetics cannot be returned for hygiene and safety reasons
Authenticity Guarantee
Every product at Tsujimoto Market is sourced directly from Japan and verified for authenticity. We never sell fakes or grey-market goods. Each order is carefully packed in Kobe, Japan and dispatched with full tracking.
FAQ
Do I need the toner as well, or is the milk enough on its own?
The milk works on its own. Using both simply means the active is on the skin at two points in the routine and the emulsion has more water to seal. If you buy one, buy the one that suits your skin type; the actives are identical.
How long until I see something?
Honest answer: what you will notice is hydration, within a week or two. The whitening action is preventive — its result is spots that do not appear, which is not something you can see happening. A 4–8 week timeline, which is often quoted for products like this, is not given here: it would imply visible fading, which is not the approved claim.
Is it too heavy for oily skin?
No. It is a pourable milk, not a cream. Very oily skin in summer may still prefer the toner alone, but the milk itself is light.
What is behenyl alcohol doing in a product advertised as alcohol-free?
Behenyl alcohol is a fatty alcohol used as an emulsifier and thickener. "Alcohol-free" on Japanese labels means free of ethanol, the drying kind. The two are chemically unrelated despite the shared word.
Is this the Japanese domestic version?
Yes. We buy it in Japan and ship it from Kobe, so you receive the domestic formulation and the Japanese label, not an export-market variant.
