Tsujimoto Market: Our Guarantees
Description
Hada Labo Gokujyun Medicated Firming Cream, 50 g
Overview
The version of the Gokujyun cream that is registered in Japan as a quasi-drug, with niacinamide as its reviewed active. That registration is why this product may speak about the appearance of wrinkles and the prevention of sun-induced dark spots, and the plain Gokujyun cream may not. Same brand, same texture family, different label — and the difference is regulatory, not magical. See also our Japanese age-care skincare.
Key Benefits
- ✓ Niacinamide as the reviewed active ingredient under Japanese quasi-drug registration
- ✓ Three hyaluronic ingredients in the moisturising base
- ✓ Fragrance-free, colorant-free, mineral-oil-free, alcohol-free, paraben-free
- ✓ Rich cream texture intended as the final step of the age-care routine
- ✓ Niacinamide is one of the better-evidenced cosmetic actives, and it is well tolerated by most skin
- ✓ Japanese domestic quasi-drug version, 50 g, shipped from Kobe
Product Details
| Brand | Hada Labo (Rohto Pharmaceutical) |
|---|---|
| Country of origin | Japan |
| Product type | Medicated face cream |
| Format | Cream, jar |
| Volume / count | 50 g |
| Line | Gokujyun |
| Sales channel | Japanese drugstore line |
| Regulatory status | Quasi-drug (iyakubugaihin) in Japan |
| JAN code | 4987241171316 |
Who Is This For?
- Skin in its late thirties onward, where dryness and slackness show together
- Anyone who wants a niacinamide product without adding a separate serum step
- People who react to retinoids and want a gentler active
- Winter, and skin that has lost its bounce alongside its moisture
- Not for anyone expecting a prescription-strength result — see the FAQ on what quasi-drug means
How to Use
- Apply your lotion, and emulsion if you use one
- Take a pea-sized amount
- Warm it between the fingertips
- Press it over the face and neck, going back over areas where lines are established
- In winter, use it morning as well as evening
Frequency: Evening; morning and evening in winter
Full Ingredients
Active ingredient: niacinamide.
Other ingredients: a moisturising base built on three hyaluronic ingredients, formulated fragrance-free, colorant-free, mineral-oil-free, alcohol-free and paraben-free at a weakly acidic pH. Japanese quasi-drugs are labelled as an active plus an "other ingredients" list, and Rohto prints that full list on the carton rather than publishing it online. We have transcribed what the manufacturer publishes and have not filled the remainder with a guess — read the carton, and write to us if you would like it translated.
Ingredient list as declared by the manufacturer. Formulations are occasionally revised, so always read the list printed on the package you receive.
Cautions
- Patch test on the inner forearm before first use, especially if your skin is reactive.
- Discontinue use and consult a doctor if redness, itching, swelling or persistent stinging occurs.
- Avoid contact with the eyes. If the product enters the eyes, rinse immediately with plenty of water.
- Do not apply to broken, sunburned or actively inflamed skin.
- Keep out of reach of children. Store away from direct sunlight and high temperatures.
- In Japan, iyakubugaihin — quasi-drug — is a middle category between cosmetics and medicines. A product in it has an active ingredient reviewed by the health ministry and is allowed to make one narrowly worded claim; here that is the wording permitted for niacinamide, covering the appearance of wrinkles and the prevention of dark spots caused by sun exposure. It is a real regulatory step above a plain cosmetic, and it is also much less than a prescription treatment. Both halves of that sentence matter.
- This is a moisturising product with no sun filters — it does not protect skin from UV. Apply sunscreen separately in the morning.
- Niacinamide is generally well tolerated, but a minority of people find it causes flushing or stinging. If that is you, it is not a formulation problem to solve by persevering.
- Prevention of sun-induced dark spots means using daily sunscreen. A cream with this claim and no sunscreen over it is working against itself.
Package Contents
One jar of Hada Labo Gokujyun Medicated Firming Cream, 50 g.
Shipping & Store Notes
- Ships directly from Japan
- Processing time: 2–6 business days
- Tracking number provided after dispatch
- Import duties and taxes may apply depending on destination country
- Opened cosmetics cannot be returned for hygiene and safety reasons
Authenticity Guarantee
Every product at Tsujimoto Market is sourced directly from Japan and verified for authenticity. We never sell fakes or grey-market goods. Each order is carefully packed in Kobe, Japan and dispatched with full tracking.
FAQ
What does quasi-drug actually mean?
In Japan, iyakubugaihin — quasi-drug — is a middle category between cosmetics and medicines. A product in it has an active ingredient reviewed by the health ministry and is allowed to make one narrowly worded claim; here that is the wording permitted for niacinamide, covering the appearance of wrinkles and the prevention of dark spots caused by sun exposure. It is a real regulatory step above a plain cosmetic, and it is also much less than a prescription treatment. Both halves of that sentence matter.
How is this different from the plain Gokujyun cream?
The plain cream is a cosmetic moisturiser with no active and no regulatory claim. This one carries niacinamide as a reviewed active and is registered as a quasi-drug, which is what allows the wrinkle-appearance and spot-prevention wording. If your concern is only dryness, the plain cream is the sensible buy; if you want an active in the same step, this is the one.
What is the correct order for the Gokujyun products?
Foaming face wash first, then the lotion, then the emulsion, then the cream — thinnest to richest. You do not need all four: lotion plus cream is a complete routine, and the Perfect Gel replaces the whole middle of it on its own. Browse the rest of the line under toners and moisturisers.
Can I use it with a vitamin C serum?
Yes. The old idea that niacinamide and vitamin C cancel each other out came from a study using unstable raw ingredients at high heat, not finished cosmetic products at skin temperature. In practice they are used together constantly. If your skin is reactive, introduce them on alternate days first so you know which one is responsible if something stings.
The packaging is in Japanese — how do I know what I am using?
The carton and bottle carry Japanese-language labelling, because this is stock made for the Japanese domestic market. The ingredient list and directions on this page are translated from that labelling. If anything on the box is unclear after delivery, send us a photo and we will translate it for you.

