Tsujimoto Market: Our Guarantees
Description
Authentic Japanese cooling towel from the Seabreeze summer line. Wet it, wring it out, give it a few swings — and it cools to about -6.7°C against the skin, with 93%+ UV cut. Reusable all day with nothing but water, no ice or freezer needed. Ships directly from Kobe.
What it is
Seabreeze is one of Japan's most recognisable summer refreshment brands — the same name behind the deodorant sprays and cooling body sheets that fill drugstore shelves from June. This is its cooling towel: a soft, quick-drying towel you soak, wring and snap in the air to turn cold. It's a Japanese-summer staple you'll see around the necks of runners, outdoor workers, festival-goers and commuters everywhere once the heat arrives.
The SEA BREEZE trademark is used under licence from Fine Today Co.; the towel itself is produced by RENFRO JAPAN.
How it works
The cooling is evaporative. Wet the towel, wring out the excess, and swing it a few times — as the water evaporates, the fabric temperature drops well below the surrounding air. Manufacturer testing shows about -6.7°C four minutes after wetting. When the coolness fades, just re-wet, wring and swing again — it's fully reusable, no chemicals and no single-use waste. The fabric also blocks 93.1%+ of UV, so worn over the neck and shoulders it doubles as sun protection.
Key benefits
- About -6.7°C when wet — measured 4 minutes after wetting (evaporative cooling test).
- 93.1%+ UV cut — sun protection for the neck and shoulders.
- Reusable, no ice or freezer — just water: wet, wring, swing, repeat.
- Doubles as a sweat towel — soft, quick-drying, comfortable on skin.
- Choice of sizes — face-towel 95×30cm and bath-towel 110×60cm; a kids size also exists.
- From the trusted Seabreeze summer line — a familiar Japanese heat-relief brand.
Who is this for?
Recommended for anyone facing a hot, humid summer — runners, cyclists, hikers, gardeners, outdoor workers, festival and theme-park visitors, and commuters. Ideal if you want reliable cooling without carrying a fan or ice pack. The larger 110×60cm size covers the shoulders; the kids size has a handy loop.
How to use
- Soak the towel in cool water (a water bottle works when you're out).
- Wring out the excess so it's damp, not dripping.
- Swing or snap it in the air several times to activate the cooling.
- Drape it around the neck, forehead or shoulders.
- Re-wet and repeat whenever the coolness fades.
Tip: wring it well before wearing so it doesn't dampen your collar, and let it dry fully after use to keep it fresh.
Materials & specifications
- Type: reusable evaporative cooling towel (冷却タオル)
- Cooling: approx. -6.7°C, 4 minutes after wetting (maker's test)
- UV: 93.1%+ UV cut shielding rate
- Sizes: 95×30cm (face) / 110×60cm (bath) / kids size (2 mini towels + case)
- Colours: Marine Blue, Light Blue, Grey and others [TODO: confirm the colours you stock]
- Fabric: soft quick-dry microfibre [TODO: confirm exact composition from label]
- Brand: Seabreeze (SEA BREEZE licensed from Fine Today Co.; made by RENFRO JAPAN)
- Country of origin: Japan
Care & cautions
- Wring firmly before wearing — a very wet towel can dampen clothing.
- Let the towel dry fully between uses and wash regularly; a damp towel left bunched up can develop odour or mildew.
- Cooling is strongest with airflow and re-wetting; in very hot, still air the effect is shorter and needs refreshing more often.
- This is a comfort accessory, not a medical device. In extreme heat, also hydrate, rest in shade, and seek medical help for signs of heatstroke.
- Wash separately before first use; keep away from open flame.
Shipping & authenticity
- 🇯🇵 Ships directly from Kobe, Japan — sourced through verified Japanese channels.
- 📦 Worldwide tracked shipping — processing 2–6 business days, tracking after dispatch.
- ✅ 100% authentic — genuine Seabreeze-licensed product with Japanese packaging.
- 🛂 Customs: a textile accessory — no liquid, aerosol or battery restrictions for air freight.
- 💰 Import duties and taxes may apply depending on destination country.
Authenticity guarantee
Every product at Tsujimoto Market is sourced directly from Japan and verified for authenticity. We never sell fakes or grey-market goods. Each order is carefully packed and dispatched with full tracking.
FAQ
Do I need ice or a freezer?
No. Just water. Wet the towel, wring it out and swing it — evaporation does the cooling. It's fully reusable.
How cold does it really get?
The maker measured about -6.7°C four minutes after wetting. In very hot, still conditions the cool feeling is shorter, so you re-wet and swing it again — many users keep a water bottle handy for exactly this.
Does it block UV?
Yes — the fabric has a 93.1%+ UV-cut shielding rate, so worn over the neck and shoulders it also protects from the sun.
Will it get my clothes wet?
Wring it out well before wearing and it stays damp rather than dripping. Give it a good squeeze to avoid dampening your collar.
How do I keep it fresh?
Let it dry fully after use and wash it regularly. Like any towel, if it's left damp and bunched up it can pick up odour over time.
Is this the same towel sold in Japan?
Yes — a genuine Seabreeze cooling towel from the Japanese summer line, shipped from our base in Kobe.
From Natalia, in Kobe
Kobe summers are humid in a way that surprises first-time visitors, and a cooling towel is the first thing I hand to friends who come to stay. Living in Japan since 2002, I've watched these become as normal as an umbrella — every convenience store fills a wall with them by June. Seabreeze is a name Japanese shoppers already trust for summer, and I like that this towel does two jobs at once: wipe the sweat, then wet-and-swing it for real cooling. My honest tip from years of using them — wring it out properly and let it dry fully afterwards, and it'll serve you all season.
