Shiseido Elixir Retinol Power Wrinkle Cream L — Pure Retinol Anti-Wrinkle Cream 22g

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Key Benefits

• Pure Retinol — quasi-drug grade — the highest concentration of Pure Retinol permitted in Japanese quasi-drug cosmetics, regulated under MHLW guidelines. Proven to stimulate collagen synthesis and accelerate cell turnover; more potent than retinol esters (retinyl palmitate, retinyl acetate) used in standard cosmetics.
• RetinolEnergy Complex — Shiseido's proprietary delivery system — encapsulates Pure Retinol for stability and sustained release, reducing irritation while maintaining efficacy. Includes stabilizing antioxidants that prevent Retinol degradation after packaging.
• Tranexamic Acid brightening — inhibits melanin transfer to reduce dark spots and uneven tone; a proven Japanese cosmetic quasi-drug ingredient with long regulatory approval history.
• "L" size specifically for deep-wrinkle areas — thicker cream texture vs. the "S" (15g) version, designed for targeted application on nasolabial folds, under eyes, and forehead lines where deeper moisturization and retinol delivery is needed.
• Collagen GL and Hyaluronic Acid plumping — immediately fills the appearance of fine lines through moisture-binding while the retinol works long-term on structural improvement.

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Product Details

Brand	Shiseido Elixir (エリクシール)
Product Name (JP)	エリクシール レチノパワー リンクルクリーム L
Size	22g (L-size — deeper wrinkle formula)
Classification (JP)	Quasi-drug (準薬品) with Pure Retinol
Key Active	Pure Retinol + Tranexamic Acid + RetinolEnergy Complex
Application Zone	Targeted: nasolabial folds, under-eye area, forehead, lip area
Country of Origin	Japan

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Who Is This For?

This cream is designed for those in their 30s–60s who want visible results on established wrinkles — not just prevention. If you've tried retinol products before without dramatic results, the quasi-drug classification means this carries a higher permissible retinol concentration than most products available outside Japan. The "L" size is specifically for those whose primary concern is deeper expression lines and nasolabial folds, not general skin texture. Experienced retinol users will feel at home; first-time retinol users should start gradually (see How To Use).

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How To Use

1. First 2 weeks — introduction phase (night use only): Take a pearl-sized amount (approx. 1cm). Apply to specific wrinkle areas only: nasolabial folds, under-eye corners, forehead lines. Do not apply all over face initially.
2. After 2 weeks — regular use: Use morning and evening. Morning: follow immediately with SPF (mandatory — retinol increases photosensitivity).
3. Press gently into the skin; do not rub. Allow 1–2 minutes before applying next product.
4. Do not apply to eyelid or very sensitive inner eye area.
5. If redness, peeling, or irritation occurs, reduce frequency to every other night until skin adjusts.

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Full Ingredients

Active: Pure Retinol, Tranexamic Acid. Base: Water, Glycerin, Dimethicone, Cyclopentasiloxane, BG (Butylene Glycol), Polyethylene Glycol, Sodium Hyaluronate, Collagen GL (Hydrolyzed Collagen), Tocopheryl Acetate (Vitamin E), Rosmarinus Officinalis (Rosemary) Leaf Extract (Organic), RetinolEnergy Complex (Retinol stabilizer blend), Carbomer, Triethanolamine, Phenoxyethanol, Methylparaben, Fragrance (Parfum).

Note: Active ingredient (Pure Retinol, Tranexamic Acid) concentrations are regulated under JP quasi-drug rules. Full INCI to be confirmed from supplier SDS before publishing. Cyclopentasiloxane (D5) present — check EU rinse-off restriction applicability (this is leave-on → ✅ leave-on products not restricted).

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Cautions & Warnings

• ⚠️ Contains Pure Retinol — avoid during pregnancy or breastfeeding (high-dose Vitamin A derivatives). Consult a doctor if pregnant or planning pregnancy.
• ⚠️ SPF is mandatory after morning application — retinol increases UV sensitivity significantly. Skipping SPF while using retinol increases sunburn and pigmentation risk.
• Do not use on broken, irritated, or sunburned skin.
• Introduce gradually — start with 2–3 uses per week, building to daily as tolerance develops.
• Contains fragrance — not recommended for fragrance-sensitive individuals near the eye area.
• Contains Cyclopentasiloxane — note: leave-on products are exempt from EU D5 restriction.
• Keep out of reach of children. Store at room temperature away from sunlight and heat.

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Package Contents

• 1 × Shiseido Elixir Retinol Power Wrinkle Cream L, 22g tube/jar

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Shipping & Store Notes

• Ships directly from Japan.
• Processing time: 2–6 business days.
• Tracking number provided after dispatch.
• Import duties and taxes may apply depending on destination country.
• Opened cosmetics and supplements cannot be returned for hygiene and safety reasons.

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Authenticity Guarantee

100% authentic Shiseido Elixir product, sourced from authorized Japanese distributors. Shipped from Kobe, Japan.

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FAQ

What is the difference between the "L" and "S" sizes?

The "S" (15g) is a lighter-textured formula designed for general use around the face. The "L" (22g) has a richer, more concentrated texture specifically formulated for deeper wrinkle zones — nasolabial folds, marionette lines, and forehead furrows. The L size is for targeted application rather than all-over use.

What does "quasi-drug" mean and why does it matter?

In Japan, quasi-drugs (準薬品) are regulated between cosmetics and pharmaceutical drugs by the Ministry of Health, Labour and Welfare (MHLW). They can contain active ingredients at concentrations not permitted in standard cosmetics — including Pure Retinol and Tranexamic Acid at efficacious doses. This means the retinol in this cream is at a clinically relevant concentration, not a token amount.

Can I use this if I've never used retinol before?

Yes, but introduce gradually. Start with 2–3 nights per week on target areas only for the first 2 weeks. This allows your skin to build tolerance before daily use. Expect mild tingling or temporary dryness in the first 1–2 weeks — this is normal (the "retinization" phase).

Is it suitable for the eye area?

Apply to the outer corners and under-eye area (avoiding the eyelid and inner corners). Do not use directly on the eyelid or very close to the lash line. The L formula is designed with periorbital application in mind, though as with all retinol products, start with a small amount and build up.

⚠️ Publishing Note for Natalia:

Confirm the Elixir Retinol Power Wrinkle Cream S (15g) is already in the catalog. The L (22g) is a different product with a different SKU and texture — but verify this via Shopify admin before publishing to avoid confusion in customer search.